Lotus Video monetisation solution helps publishers run video content and ads on their websites without worrying about the huge costs associated with video hosting or worrying about the technicalities of video players and content libraries.
Video allows advertisers to not only visually engage users but also utilise their auditory senses making video advertising more effective than display banners.
Internet users today are far more attracted to consuming content in the video format as compared to text. They tend to spend more time on a site with snack sized video content.
With the growth in video consumption and increasing advertiser preference, more and more advertisers are allocating higher budgets on video as compared to display ads.
To help Publishers Maximise their Programmatic revenue by delivering the best in service and technology